Portfolio
AI Campaings
Creative direction and end-to-end workflow developement in AI campaigns.
As a Creative Director, I design and oversee the full process of AI-driven campaigns, from concept and ideation to final execution. My expertise lies in combining generative AI workflows with fashion knowledge, producing consistent, high-quality visuals that merge innovation with storytelling.
I place special focus on creating narratives that immerse viewers in a story, conveying emotions and experiences that connect seamlessly with the product being showcased. Each campaign is designed not only to present garments or visuals, but to build an atmosphere where audience and brand meet on an emotional level.
Most of these projects have been directed through Trendimensional Studio, the creative agency I co-founded, where over the past five years I have specialized in experimenting with 3D & AI pipelines, prompt engineering, and cross-platform workflows to deliver cutting-edge content.
Beyond design, I have tested and refined over a hundred AI tools, including MidJourney, Runway, Flora, Kling, Seedream, Seedance, Leonardo, Topaz, Luma, and ComfyUI, to achieve workflows capable of generating both static and animated campaigns with accuracy, style consistency, and strong brand alignment. By combining creative direction with technical experimentation, every project delivers bold content that captures attention and inspires engagement.
Projects: - -
Details
EXPERIMENTATION:
Optique Albertini (Paris physical shop-Branding and Marketing campaign)
YEAR:
2025
DIRECTED AT:
Personal project
IMPACT:
The main challenge of this project was defining a brand identity that felt elegant and professional while remaining modern, playful, and emotionally distinctive. By drawing inspiration from a 70’s vintage aesthetic, I created a timeless yet contemporary atmosphere that feels original and approachable. The result is a strong, recognizable visual universe that enhances the personality of the eyewear, builds an emotional connection with the target audience, and establishes a flexible storytelling foundation for future campaigns.
ROLE:
Creative and art direction of Optique Albertini from brand inception to launch. I led the development of the brand identity, logo, visual language, and marketing campaign direction. All AI-driven visual development was created in Flora, primarily using Seedance and Nanobanana Pro, with final refinements, compositing, and adjustments completed in Photoshop and Premiere to ensure a cohesive, polished, and campaign-ready visual output.
Details
EXPERIMENTATION:
Fashion collaboration Adidas x The attico
YEAR:
2025
DIRECTED AT:
Personal project
IMPACT:
The main challenge of this campaign was maintaining high-detail quality and facial consistency across full-body shots and dynamic motion, where AI models often lose realism in faces and product details or generate static expressions. To solve this, I developed a targeted enhancement workflow: isolating critical areas in Photoshop, upscaling and refining them, then compositing them back into the final image. After testing multiple video models, Seedance 1.0 Pro delivered the most realistic motion and attitude for this campaign.
ROLE:
Creative direction and end-to-end development of an imaginary adidas x The Attico campaign. I defined the concept, visual language, and styling, integrated real garments from the latest collection, and built custom AI workflows for image and video. This included developing a targeted upscaling and enhancement process to refine faces and key details in medium and full-body shots, ensuring consistency, sharpness, and editorial-quality results.
Details
EXPERIMENTATION:
Fashion collaboration JACQUEMUS x NIKE x LABUBU
YEAR:
2025
DIRECTED AT:
Personal project
IMPACT:
Created as part of my Diving Deep series, this project reimagined the viral Jacquemus x Nike SKY campaign through a Gen Z lens. The piece gained strong traction on social media, resonating with audiences for its fresh visual identity, bold storytelling, and the integration of Labubu as a cultural character twist.
ROLE:
Creative direction, concept development, and full visual execution of an imaginary crossover collaboration: JACQUEMUS x NIKE x LABUBU, redesigning the SKY campaign as if it were made for Gen Z.
I developed the narrative, styling, and visual identity, from the playful reinterpretation of the moon boots to the creation of a custom Labubu-inspired headpiece designed to blend seamlessly with the SKY collection.
Using Flora + Nanobanana Pro pipelines, I engineered a refined generation process to maintain facial consistency and achieve high-end editorial quality. This involved iterative compositing, face-enhancement workflows, color treatment, and Photoshop integration to ensure the final images felt cohesive, premium, and emotionally engaging.
Details
EXPERIMENTATION:
Fashion winter content
YEAR:
2025
DIRECTED AT:
Personal project
IMPACT:
Created as part of my collaboration with Flora AI as one of their creative partners, this content reached a wide audience while also forming part of my personal “Diving Deep” series, an ongoing exploration of AI, creativity, and workflow experimentation through personal projects and visual storytelling.
ROLE:
Creative direction and development of an imaginary campaign, “Winter Sky” designed for a sustainable fashion brand. The concept featured a digital model in a studio-inspired shoot to highlight the handcrafted headpiece details, later transitioning into outdoor nature scenes to evoke emotion, authenticity, and a deep connection with the natural world.
Details
EXPERIMENTATION:
Test for potential client GOI
YEAR:
2025
DIRECTED AT:
Trendimensional Studio
IMPACT:
Explored the intersection of AI and real footage to develop new visual languages for fashion communication. Through testing across garments, swimwear, accessories, and footwear, these experiments expanded creative and technical capabilities, defining a personal aesthetic that blends realism and imagination while enhancing professional growth and digital storytelling skills.
ROLE:
Directed and produced experimental content mixing AI and real footage of products, from surreal animations to high-realistic content, blurring the lines between real and AI content. Tested from garments and swimwear to accessories and shoes. Used these projects as a creative lab to explore possibilities, refine workflows, and push the boundaries of digital fashion storytelling.
Details
EXPERIMENTATION:
Test for potential client FIORUCCI
YEAR:
2025
DIRECTED AT:
Trendimensional Studio
IMPACT:
Explored the intersection of AI and real footage to develop new visual languages for fashion communication. Through testing across garments, swimwear, accessories, and footwear, these experiments expanded creative and technical capabilities, defining a personal aesthetic that blends realism and imagination while enhancing professional growth and digital storytelling skills.
ROLE:
Directed and produced experimental content mixing AI and real footage of products, from surreal animations to high-realistic content, blurring the lines between real and AI content. Tested from garments and swimwear to accessories and shoes. Used these projects as a creative lab to explore possibilities, refine workflows, and push the boundaries of digital fashion storytelling.
Details
EXPERIMENTATION:
Test for potential client CASADEI
YEAR:
2025
DIRECTED AT:
Trendimensional Studio
IMPACT:
Explored the intersection of AI and real footage to develop new visual languages for fashion communication. Through testing across garments, swimwear, accessories, and footwear, these experiments expanded creative and technical capabilities, defining a personal aesthetic that blends realism and imagination while enhancing professional growth and digital storytelling skills.
ROLE:
Directed and produced experimental content mixing AI and real footage of products, from surreal animations to high-realistic content, blurring the lines between real and AI content. Tested from garments and swimwear to accessories and shoes. Used these projects as a creative lab to explore possibilities, refine workflows, and push the boundaries of digital fashion storytelling.
Details
CLIENT:
Trendimensional Platform
YEAR:
2025
DIRECTED AT:
Trendimensional Studio
IMPACT:
The strategy for this drop was to strengthen the brand’s positioning by creating engaging and scroll-stopping content that represented the persona and story expressed through the garments. The campaign spoke directly to digital-first audiences and professionals in the fashion industry.
ROLE:
Creative direction and development of several campaigns. Designed and implemented the AI pipeline, including the creation of digital models, fittings, e-commerce imagery, custom sets, and campaign visuals for each garment. Oversaw video production and post-production.
STORY:
AIthleisure captures the spirit of the modern work uniform, sporty silhouettes infused with urban elegance, designed for the fast-paced, tech-integrated lives of today. The protagonist is a confident, digitally fluent woman who moves seamlessly between comfort and structure, embodying ambition with style.
The campaign unfolds across two contrasting settings: the raw, early-morning streets and a striking office environment with bold red backdrops. Outdoor scenes were shot using flash in natural urban spaces, creating sharp contrasts of shadow and light that highlight movement and spontaneity. In contrast, the indoor visuals adopt a clean, high-definition studio aesthetic, balancing clarity and intensity.
The garments, cropped hoodies, structured skirts, and sleek athletic-inspired pieces, are elevated with satin textures, bold reds, blacks, and whites. Styling emphasized both strength and sensuality, while the use of dynamic compositions, blurred light trails, and influencer-style shots infused immediacy and relatability.
AIthleisure blends high-fashion photography with influencer-style formats, creating visuals that are both aspirational and authentic.
AIthleisure campaign
STORY:
The Lilith Rising campaign was built around the archetype of the modern femme fatale , feminine yet unapologetically strong. Satin, lace, ruffles, and draped details embodied this persona, blending sensuality with defiance.
The visual direction centered on cinematic contrasts: most images were shot in dark environments using flash, capturing raw intensity and immediacy while highlighting garment textures and details with hyperreal precision. The color palette of deep violets, midnight blues, and iridescent tones created a dramatic atmosphere, evoking both mystery and allure.
To connect with different audiences, the campaign combined polished, professional-quality visuals with content designed in the style of digital influencers. This balance created a mix of aspirational storytelling and relatable formats that resonated with both industry professionals and digital-first consumers.
From digital fittings and garment prototyping in CLO3D to the creation of models, sets, and post-production, the campaign translated the collection’s narrative into visuals that immerse viewers in emotion and story, seamlessly connecting product and experience.
Lilith Rising campaign
Details
CLIENT:
Ecru
YEAR:
2025
DIRECTED AT:
Trendimensional Studio
IMPACT:
Strengthened brand identity among Gen Z by delivering innovative content that merged 3D production with AI-generated assets. The mix of hyperrealistic garments and experimental AI visuals resulted in scroll-stopping campaigns that stood out on social media.
ROLE:
Creative direction and strategic development of monthly campaigns combining 3D and AI workflows. Directed the digitalization of garments and integration into avatars, while leveraging AI for complex elements and post production such as bug-vehicle integrations, surreal animated environments, floating accessories, style-transfer effects, animated garments and accesories and fully AI-generated product videos.
